*images via Gucci
Gucci has always been known for magic, whimsy and color when it comes to their runway shows, and their live-stream version of the completion of the Epilogue campaign this last July did little to disappoint fans.
Gucci's design team jumped in front of the cameras this time, acting as models being photographed on set, while delivering vibrant palettes of color, deliciously rich resort prints, and modern twists and turns on Gucci fan favorites, like the iconic the Jackie, Marmont and Horsebit.
PurseBlog's Kaitlin Serio Takes A Look at Gucci’s The Epilogue Campaign below.
Back in July, Gucci presented the final installment of a three-part series described as a "tale of subversion", one that, fittingly enough, questioned the rules and roles that have come to define the fashion industry as we know it. The final chapter, aptly titled The Epilogue, was presented within a 12-hour live stream dictating the fashion world to outsiders by presenting an inside look at what lies behind the curtain. Throughout the course of the day, Gucci's design team-turned the camera on themselves acting as the models captured on camera while on set.